Listen, this might seem redundant, and it’s a shame it has to be, but come on! Moleskine wants YOU to enter their design “Contest” to design their new logo. I’m serious with this next statement… if you are a designer or illustrator or someone who gets paid to do creative things and use your mind and your talent… don’t buy moleskine. This spec work / crowd source stuff kills our profession. KILLS IT.
Think about it. If I had a “contest” for people to come repair my roof and had everyone repair my roof then I got to choose who I liked the best, pay them (a below average wage) and then tell the rest of the companies “sorry, I can’t use your skills or work” so no pay. NO ONE WOULD DO THAT! Why? Because it’s a profession, a trade, their job. They make money and pay bills and feed their families and live their lives off of their income. Why should being employed in a creative field be any different?
Moleskine is going to pay the lucky winner 5000 euros which is like 7000 dollars American. Hm. Sound good? Nope. In the Pricing & Ethical Guidelines book the rate to charge for a “medium” sized client (which I would imagine Moleskine falls in…) is 10,000 – 25,000 dollars! So at the bottom base of wages they are still low balling people 3,000 dollars UNDER.
So you still think, eh, whatever, it’s 7,000 DOLLARS! I make like 500 – 1000 a MONTH! Except for everyone that enters that loses. The people that wasted their time. I get it, it’s your choice. I’m all for that. But here’s the thing… shame on Moleskine for not treating designers as professionals but for the people entering the Moleskine logo competition, I hope one day you see why you should NOT be participating in these things. One day when you’re trying to make a living off of what you do. One day when your realize that your time is actually worth something, that something being real money, real respect. When you realize that the company you just spent all that work and time on for free (if you lose) and even if you don’t lose, is making millions of dollars using YOUR identity and had a good idea on how to save some chump change at our professions expense.
Luc from DRAWN posted this…
I admit, long ago as a young illustrator I too fell for this crap and please believe me when I say it’s a mistake. I will never change my mind about how working artists should never bother supporting such “spec-work-disguised-as-contests.”
Contests are one thing, and they can be good. Volunteering your talents is another thing, and it’s good. But creating a logo or any branding collateral for a big company for free, and knowing that the work of the other 99.99% “losers” will essentially be tossed into the trash (and the copyright to their work handed over to those running the contest) is just stupid, and it’s offensive that any company would think it’s OK. It’s a terrible way for you to run your business. And when you freelance you are running a business.
F off Moleskine and F off designers who participate.