Reading online sucks. Most of the web design you run across is poor, has stock photography, bad photography, or just bland to look at, and reading on a computer isn’t that fun. I don’t have an iPad so I can’t give an opinion on that, but the new layout ESPN is providing for its editorial content could change the way I view digital reading. I’m still a fan of the traditional magazine (I like to have things, collect, touch, etc.) but this could open doors for a lot of possibilities. Take a look at the link below and see how the illustration, photography, video and content all look together. It’s really an awesome thing.