Cross Media Marketing

This is a small rant I’ve been building up. As a “creative” person and someone who deals with art based projects as well as consumer based projects, I believe there are some things in life that shouldn’t be mixed. I get really discouraged when I see Cross Media Marketing. While others may think it’s cool, or exciting to see their favorite brands share ad space, I find it revolting. Harsh? Maybe. Let me explain. I get really excited about certain things. When I saw the Prometheus trailer I was blown away. It was confusing, dark, vague, and intriguing. I needed to see that movie. Then, as I was entranced by the mood of the Prometheus trailer and all the work gone into the viral videos and great marketing it was building, this pops up.

There was no quicker way to destroy my hopes and dreams for the movie than to plug a product with it. What does Coors have anything to do with Prometheus? And can you imagine if you spent years building a movie, only to have it share a screen with a silver bullet. I may be making a big deal out of this, but come on, movies used to be special. Trailers were a big deal, the setup of the movie is just as important as the movie. I’ll probably still go see Prometheus sometime but honestly, this cross marketing B.S. really dampens the mood for me. Prometheus as a movie and product loses credibility and integrity in my book because of a stupid ad like this. That may be snobby but I’m pretty serious about promotion and marketing.

Another movie I am excited to see is the Dark Knight. These movies are suspenseful, action packed, dark films and should be treated as such. When I see this…

I am pulled out of whatever world the director and the creative team created for me to watch, and I’m brought back into the world of “Mountain Dew”. Yes! Let’s go inside Gotham and “Do the Dew” what a better way to watch this movie. I know movie studios have demographics to think about and what better way to pull in the young male crowd than teaming up with Mountain Dew, but this takes away from the film for me. Your film can never be as good as it was now because you’ve ruined the setup, and like I said, the setup is almost as important as the movie.

Do you have those people in your life, you know the ones, where if one person recommends you a song you will listen to it immediately and you know that it will interest you and you’re almost guaranteed to love it, and if another person (maybe you don’t favor their opinion as much) recommends the same song you might have a negative bias on that song for the rest of your life? That’s what cross media marketing does for me. I see a trailer, it’s setting me up to like or dislike that movie. I see a poster, it’s setting me up to like or dislike that movie. I see a cross media ad and it’s setting me up to like or dislike that movie. Am I really going to like something that’s blatantly pimping another, usually random, product in a poorly written way? Absolutely not.

And for good measure, one of my favorite comic book characters (not movie characters) pushed to the limit…

I’m pretty sure Wolverine only drank liquor, smoked cigars, and tried to kill things. No better way of seeing a super hero with anger issues than with a milk mustache.

I imagine there are plenty of good examples for cross media marketing out there. The Avengers Dr.Pepper cans are pretty alright, but for the most part, this gimmick just lessens my appreciation for the overall feel and mood of the film it’s promoting.

Ask the Right Question

Video of a speech on North Carolina’s voting on Amendment 1.

“The question should have been, not how you feel about same sex marriage, but do you believe that a majority by popular vote should get to decide the rights of a minority”

LET’S TALK

Sorry in advance for the negative post.

Okay, I’ve got a few things to touch on. First I want to rant about television. I watched Sons Of Anarchy last night on FX. Great show. Honestly, I think FX might be the best channel on cable television today. Sons Of Anarchy, It’s Always Sunny and Nip Tuck are all really amazing, boundary pushing shows but I have never seen so many commercial breaks in my life. Four minutes of commercials, seven minutes of program, repeat for an hour and a half. Maybe that’s how it’s always been, but for some reason it doesn’t feel that way. I feel like I’m watching more commercials than actual TV show. I’m all for advertising and shows getting paid what they deserve but it’s no wonder why people download shows illegally or stream them. It’s frustrating to watch a show and get pulled out every seven minutes. With HULU beginning to charge whenever they decide the right time is, I have lost all faith in cable. Now another channel that can eat it… BRAVO. I love watching Top Chef but I hate every other BRAVO show. And while I’m watching Top Chef I would prefer that a quarter of my television screen not get taken up by BRAVO advertisements for their other shows like “Real Housewives”. I know it’s their channel and all but I’m over watching it on their stupid channel. I’ll just stream the S.O.B. I just want to watch a television show by itself, nothing else on the screen, normal commercial breaks, no pop ups, nothing. Good television is hard to come by and when it does come it gets ruined by the channel. Thanks FX and BRAVO and probably a thousand other channels that I don’t watch.

Okay, now that I’m done venting about television, let’s move on. I am no longer taking any illustration classes which leaves me with no illustration projects. It’s hard for me to sit down and paint because I’m so used to having an assignment/direction. I don’t consider myself an “artist” because I’ve never really painted to express myself (at least I don’t think I have). Anyway, I find myself getting caught up in other illustrators/artists just admiring their work, trying to see how they create images, techniques, etc. and I never end up painting anything. It leads me to a thought. Do all artists/illustrators have poor self esteem? Are illustrators/artists self sabotaging? Or is it just me? Am I the one that gets in slumps and can’t dig myself out? There’s being hard on yourself and then there’s the option of failing at something you WANT to do. Sometimes I can’t tell if I’m just hard on myself or don’t think I have what it takes to cut it. Friends, family, and peers can tell me I have what it takes but sometimes I don’t feel like I have it. I think I’ve been told this all my life. I do things to hinder my progress. Never intentionally but it seems like it always happens. I’ve had chats with teachers who have told me about their slumps in their careers and anyone who is an artist/illustrator/designer might know what I’m talking about.

This semester is killing my brain. I’m having a hard time getting back to people, keeping touch with people, forgetting work, losing myself in dreams. My plate is overflowing and I’m trying my best to not let it stain the carpet but things are getting damaged in the process. I haven’t been writing lately. That’s kind of a lie. I wrote a little but definitely am not consistent with writing. I used to keep a journal and update it nightly. Now I’m lucky to sit down and write anything once a week. I’m floating. Is this how the rest of my life is going to be?

Blue Man

Rain Shadow
I’m dry. Nothing pours from these fingers anymore. An empty head to go with blunt teeth and dull eyes. I’ve got nothing to offer. More numb than I was yesterday. Nothing is the same. The wire in my mouth, devoured. The heart in my chest, gone. The stitches in my hand, pulled. I don’t see the sky in the same light. I barely see the sky at all. Nothing worth spitting for. Nothing worth swinging at. I don’t belong here. Detached from a world I once loved. Heaven and Hell. I’m burning. I can smell the skin. There’s a collision. The objects meet. I’m laughing but no one’s smiling. Tracing my fingers over the wound. Face after face after face. We’re all part of the same scar. What have I got to show? A ruined throat and a thousand mistakes? I’m so sorry. Do you feel connected to me yet? Do you know who I am? How can you feel connected if I don’t?

Anyone know a drummer so I can use these lyrics?

ORGANIC SHIRTS CAN SUCK IT

I just want to say how much I hate organic shirts. People are all into this super soft, super thin feel. Not me. I like my shirts thick with thick collars. I want to feel protected. I don’t want to feel like my nipples are showing when I walk around because the organic material is so thin. Why am I paying more for less shirt? On that note I just wanted to say that I ordered a shirt from Rebel 8 and it is the most amazing shirt I have ever bought. The print itself is ultra thick, like they went over the screen nine times to make sure it would never fade, the shirt itself is thick and fits me perfectly. So thank you Rebel 8 for making a great t-shirt.